1. Why Do Agricultural Cooperatives Need Brand Development?
In today’s global marketplace, building a strong brand for agricultural products is not just a bonus—it’s a necessity. A well-developed brand helps increase product value, gain buyer trust, and access high-demand markets such as the EU, US, and Japan.
However, many Vietnamese agricultural cooperatives face challenges in branding, lack experience in international trade, and struggle with compliance to export standards.
2. VFE – A Comprehensive Solution for Export-Oriented Cooperatives
Vietnam Food Export (VFE) is a specialized initiative designed to empower agricultural cooperatives with the tools, knowledge, and market access needed for successful food export. The support focuses on three pillars:
2.1. Branding Support
- Consulting on brand naming and international branding strategy
- Logo and export-standard packaging design
- Multi-language e-commerce website development
- Training in communication and long-term brand growth
2.2. Technical Farming and Quality Standards
- Training on VietGAP, GlobalGAP, and HACCP standards
- Guidance on post-harvest processing, preservation, and traceability
- Connection with certified agricultural experts and inspectors
2.3. Export Promotion and Market Linkage
- Product listing on VFE’s global trade platform
- Direct access to 1,000+ international buyers and importers
- Participation in global and local trade fairs and expos
- Hosting webinars and buyer-supplier matching events
3. Tangible Benefits for Participating Cooperatives
- Increase product value by 30–50% through professional branding
- Direct connections with international buyers, reducing reliance on intermediaries
- Faster preparation of export documentation with expert support
- Join the VFE export community and receive regular updates on industry trends
4. 100% Sponsored Participation for Eligible Cooperatives
Currently, VFE is fully sponsoring the program for the first 100 qualified cooperatives, which includes:
- Free brand development consultation
- Online product profile creation and exposure
- Weekly 1-on-1 coaching with export specialists
- Full access to all VFE’s online and offline events
5. Conclusion: Helping Cooperatives Go Global
VFE is more than just a support program—it's a sustainable ecosystem helping Vietnamese cooperatives turn agricultural products into global brands and thrive in international markets.