1. Why Building a Green Pomelo Export Brand Matters
Green pomelo (Bưởi Da Xanh) is one of Vietnam’s finest fruits—sweet, juicy, seedless, and aromatic. Despite its quality, Vietnamese pomelo has faced challenges in gaining global recognition due to a lack of branding and direct market access. Building a strong export brand is essential to ensure the product is valued fairly and can bypass intermediaries to reach international buyers directly.
2. The Key Role of Cooperatives in the Export Value Chain
Green Food Import Export Co., Ltd. has taken a strategic approach by partnering directly with certified cooperatives that grow green pomelo according to export standards. This cooperation ensures:
- Stable supply and consistent quality
- Full traceability from farm to market
- Compliance with GAP, VietGAP, and GlobalGAP certifications
By working closely with cooperatives, Green Food company is establishing a sustainable farm-to-market value chain ready for international demand.
3. Launching the Official Website: buoioi.com
To elevate its global presence, Green Food has launched the official export-focused website www.buoioi.com. The site provides international buyers with: www.buoioi.com.
Here,
- Transparent farming and harvesting processes
- Certifications and compliance records
- Company and cooperative profiles
- High-quality photos and videos of the production process
- Direct order and inquiry contact
The website is built with international SEO standards, multilingual support, and mobile optimization—ensuring easy access from top markets like the US, EU, Japan, South Korea, and the Middle East.
4. Led by Visionary Exporter: Mr. Vinh Ton Ly (Tony Lee)
Behind this branding initiative is Mr. Vinh Ton Ly (Tony Lee), the legal representative of Green Food. With over 13 years of experience in finance and international trade, Tony Lee has played a key role in aligning cooperatives, digital teams, and export experts to drive the brand forward.
5. Strategic Support from the Vietnam Food Export (VFE) Project
A game-changing factor in this project is the strategic support from the VFE (Vietnam Food Export) initiative. VFE empowers Green Food by providing:
VFE support:
- Branding strategy consultation for export markets
- Connections to global food buyers
- Access to training resources (webinars, podcasts, toolkits)
- Marketing amplification through a specialized B2B social platform
Thanks to VFE, Green Food has significantly reduced time-to-market and avoided common pitfalls in global expansion.
6. Conclusion: From Fruit to National Brand
This journey to build a Vietnamese green pomelo export brand is not just about one company—it’s a roadmap for thousands of Vietnamese food producers. The synergy between farmers, companies, and platforms like VFE creates a powerful ecosystem to help Vietnamese fruits earn their place on the world stage.